Why doesn't anyone understand my product?
Because you're explaining it the way you built it, not the way they buy it. Features, architecture, edge cases: the builder's order. Problem, outcome, proof: the buyer's. Diagnose the gap free at visualizevalue.com.
This is the curse of knowledge, and it gets worse the better you build. Every hour inside the product makes you less able to see it from outside.
The symptom: people nod politely, then describe your product back to you wrong, or not at all. The cause is almost never the product. The gap between what you made and what people understand is a writing problem, and writing problems are cheap to fix.
Run the stranger test: ten seconds on your homepage, then "what is this, who's it for, what would you click?" Silence on any of the three is your answer.
The machine version is free: paste your URL at https://visualizevalue.com, get scored out of 100 on the four dimensions strangers actually use, with your own copy quoted back where it proves the point.
“If it looks simple, it was hard.”
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