How do I build a personal brand?
You don't build a brand. You build proof of work. The brand is what people say about you when you're not in the room. That comes from the work, not the branding.
Personal branding is backwards. Most people start with the logo, the color palette, the bio. None of that matters without the work.
The VV "brand" started as one image per day. No strategy. No brand guidelines. Just consistent output with a recognizable constraint (black and white, one idea per image). The constraint became the brand. The consistency became the reputation.
Your personal brand is the sum of your public output. Publish more. The brand emerges from the patterns people notice. You don't control the brand — you control the inputs. The work is the input. The brand is the output.
“Selfishly pursue, selflessly publish.”
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