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What is productization?

Productization is turning a service, skill, or process into something repeatable that can sell without your direct involvement.

A service depends on your time. A product depends on the system you built. Productization is the bridge between the two.

Start by doing the work manually for one person. Document the steps. Turn the steps into a checklist, template, course, tool, or packaged offer. The first client proves the process. The product sells the proof.

The goal is not to stop working. The goal is to make today's work easier to reuse tomorrow. Every documented process becomes an asset. Every asset becomes leverage.

Your work product and the system that creates it are two separate revenue streams.

Jack Butcher

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