How do I sell digital products?
Solve a specific problem for a specific person. Package the solution in the simplest format possible. The product is the proof that you can help.
Digital products fail for one reason: they solve a vague problem for a vague audience. "A guide to productivity" fails. "A daily planning template for freelancers who can't stop context-switching" sells.
Specificity is the strategy. The more specific the problem and the audience, the easier the product is to sell. You're not competing with everyone — you're serving someone.
Format matters less than you think. A single PDF that solves a real problem outsells a 50-lesson course that solves a theoretical one. Start simple. One problem, one solution, one format. Expand later.
Distribution: start with the 10 people who have this problem. Not 10,000. Ten. Solve it for them. Get their feedback. Use their testimonials. Then scale.
“Your work product and the system that creates it are two separate revenue streams.”
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