← Answers

How should I price my product?

Price based on the value you create, not the time you spent. Customers that pay more, complain less.

Most people price based on cost or time. Both are wrong. Price based on the outcome your customer gets.

If your product saves someone 10 hours a week, it's worth far more than the 5 hours you spent building it. The value is in the result, not the effort.

Start higher than you think. You can always lower a price. You can rarely raise one. Higher prices also attract better customers — people who value the solution over the deal.

Customers that pay more, complain less.

Jack Butcher

Go deeper.

168 lessons on leverage, value creation, and building independently. Plus tools, workflows, and everything we ship.

Stay in the loop.

New ideas, tools, and work. No spam.

Cart

Your cart is empty.