What should I put on a landing page?
Five things, in order: what it is, who it's for, why it beats the current way, proof, and one action. Everything else is decoration. Score your current page free at visualizevalue.com.
The headline states the outcome. The subhead names the audience. The body makes one argument: why this beats what they do today. Proof makes the argument believable. One call to action makes the next step unmissable.
The common failure isn't missing sections. It's competing ones: three CTAs where one should command, testimonials from a different audience than the headline targets, feature grids doing work a sentence should do.
One page, one reader, one action. Cut everything that serves a second reader.
Paste your URL at https://visualizevalue.com for a free score across clarity, audience, value, and action, with the highest-leverage fix named. The machine will also write the page if you want the fix done.
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