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How do I build an audience from zero?

Publish proof of work consistently. The audience comes to the work. Not the other way around.

Most people try to build an audience before they have anything to show. Flip it. Build something. Show the process. The audience forms around the work.

Visualize Value started as one image per day on Instagram and Twitter. No strategy. No ad spend. No network. Just consistent proof of work. The constraint (one idea, one image, black and white) made the output recognizable. The consistency made it discoverable.

The formula: pick a topic. Pick a format. Publish daily or weekly. For a year. The first 100 posts are for practice. The next 100 are for the algorithm. Everything after that is compounding.

The internet rewards people who show their process, not just their results.

Jack Butcher

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