How do I position my product?
Positioning is choosing the one comparison you want to win. Pick the audience whose problem you solve most completely, name their alternative, and state why switching is obvious. Then say it in one sentence. The machine at visualizevalue.com drafts three positioning angles from your site, free.
Weak positioning tries to be everything to everyone and ends up nothing to anyone. Strong positioning is an exclusion exercise: who is this NOT for, what does it NOT do, which comparison do we refuse to fight.
The practical sequence: list every audience that could use the product. Pick the one with the most urgent version of the problem. Write down what they use today. Position against that, not against your competitors' feature lists.
Then compress it: what it is, who it's for, why it beats the current way. Paste your site at https://visualizevalue.com and the machine reads what you've built and proposes three angles: one obvious, one unexpected, one contrarian. Picking between concrete options beats staring at a blank page.
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