Glossary28
← Glossary
Leverage
Producing disproportionate results from a single unit of effort. Labor produces one output per input. Leverage multiplies it. Four forms: labor, capital, code, media.
Example: A tutorial video is leverage. You record it once. Thousands watch it. A tutoring session is labor. You teach once, one person learns.
“To make money while you sleep, build things that don't sleep.”
— Jack Butcher
Learn more
Two Ways to Earn →
Make yourself clear.
You know what you're building. Nobody else does yet. The system for making it clear: 184 lessons, the tools, everything new. $99/year.
Stay in the loop.
New ideas, tools, and work. No spam.