← Glossary
Build Once, Sell Twice
Create something once that generates revenue repeatedly. A book, a course, a tool, a template. The work happens once. The selling happens forever.
Example: A course is build-once-sell-twice. You create the lessons once. Every student who enrolls generates revenue from the same work.
“Your work product and the system that creates it are two separate revenue streams.”
— Jack Butcher
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