Timeline
Daily visual practice → courses → onchain art → $1B in network sales.
2019
Visualize Value starts
Daily practice begins. One black-and-white image per day. Instagram + Twitter. No ad spend. No strategy. Just showing up.
First product: Daily Manifest
A single-page printable system for planning your day. Given away free. 10% of users buy something else. The VV business model is born.
2020
$1M+ revenue
Courses, consulting, and products. All from a daily visual practice started 12 months earlier. No funding. No employees.
First courses launch
The Fundamentals of Value. Build Once, Sell Twice. How to Visualize Value. The Permissionless Apprentice. 168 lessons across 4 courses.
55,000+ students
Organic growth. Every student found VV through the free content.
2021
VV Rare — 1-of-1 CryptoArt
First onchain art on Ethereum. Minted and sold via Foundation. The beginning of $1B+ in network sales.
VV Editions
Digital editions from limited runs of 50 to infinite supply. Experimenting with scarcity models onchain.
Navalmanack illustrations
Illustrations for the bestselling Almanack of Naval Ravikant by Eric Jorgenson.
2023
Checks
16,031 editions minted in 24 hours at $8 each. Composable, collector-curated. $250M+ secondary volume. Shown at Christie's during Frieze New York.
Opepen Edition
Open-source art protocol. 16,000 tokens. Community-curated through 80 canvases.
Trademark + Signature
Generative art with Red Bull Racing. Built entirely with ChatGPT 3.5.
Checks Elements at Christie's
152 monoprint and token pairs auctioned at Christie's, Frieze New York.
2024
Latent at Paris Photo
80 AI-generated digital negatives translated into silver gelatin prints. Exhibited at Paris Photo, marking 100 years of Surrealism in Paris.
Work — Asprey sculpture
Silver sculpture combining a 750-year-old Assay ledger with Ethereum. Handcrafted by Asprey Studio. Art Basel Miami.
1 of 1 of ? at Sotheby's
The paradox of artificial scarcity. Same piece sold as both a 1/1 and 35,262 open editions. Proof of Work hand-signed 35,262 times.
2025
Self Checkout at Art Basel Miami
Pay-what-you-want installation. 5,837 receipts. $188,917 revenue. $114,706 profit. Split-flap P&L display. Open source. Sold to X-Museum, Beijing.
Gas Wars on Art Blocks
500 generative combat simulations inspired by survivorship bias. Networked artwork.
The Book of Elon Musk
Illustrations for Eric Jorgenson's third book. Following the Navalmanack and Anthology of Balaji.
2026
visualizevalue.com rebuilt
Consolidated from 4 platforms (Squarespace, Teachable, Shopify, Mailchimp) into one Next.js app. Built with Claude Code.
Context is Capital course
Fifth course. AI for builders. 20 lessons on using AI as leverage.
Package
AI tool: connect a repo, get 3 positioning angles, generate a launch package.
vvriter
MCP server that generates articles from 50,000 tweets and 400 visuals. Open source.
jackbutcher.md
Open-source writing profile. 50,796 tweets distilled into voice, structure, and word-level mechanics.
Homeschool curriculum
25 lessons across 5 units. 12 topic guides. AI lesson plan generator. Free for families.
$1B+ in Ethereum network sales
Across Checks, Opepen, VV Rare, Hardware, and all onchain projects since 2021.