Ownership
Ownership means controlling the assets that produce value. Own don't rent. Build equity in yourself, your audience, your products, and your distribution.
Renting is the default. You rent your job (they can fire you). You rent your audience on social media (the algorithm can change). You rent your distribution on someone else's platform (they can raise prices or shut down).
Ownership inverts the risk. Build your own audience (email list). Build your own platform (your website). Build your own products (not someone else's). Build your own skills (not just credentials).
"Build or be billed." Every tool, platform, and service you don't own is a recurring cost controlled by someone else. Every system you build yourself is an asset that appreciates.
This doesn't mean build everything from scratch. It means be intentional about what you own vs. what you rent. Own the things that compound. Rent the things that don't.
The VV story is an ownership story. Moved from Squarespace (rented) to a custom site (owned). Moved from Teachable (rented) to a custom course platform (owned). Moved from Mighty Networks (rented) to a custom community (owned). Each migration increased control and reduced dependency.
"When you figure out how to turn $1 into $2, you will be hard to employ." Because once you own the system that produces value, working for someone else means giving up the upside.
Quotes
Build or be billed.
When you figure out how to turn $1 into $2, you will be hard to employ.
Employment is a game you play. Entrepreneurship is a game you design.
Build distribution, then build whatever you want.
To make money while you sleep, build things that don't sleep.
Courses
Ownership x Time = Freedom. Decentralize Your Income. Know Your Burn Rate.
Build Product. Build Authority. The ownership spectrum from service to product.
Art
Glossary
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