How to Ship an Entire Education Product in 4 Hours

The scope

168 lessons across 5 courses. Good content. No education distribution. Schools didn't know it existed.

Build an entire education vertical in one session. Landing page, teaching materials, pilot program, referral system, printable one-pager for administrators.

What got built

1. /education — Landing page. Pricing tiers. Contact form. Social proof.
2. /education/classroom-kit — 5 lesson plans. 8 discussion prompts. Student exercise. Email-gated.
3. /education/pilot — 10 free pilot spots. 3 months full access. Application form.
4. /education/nominate — Referral system. Nominate a school, get a free month. School starts a pilot, get a free print.
5. /education/one-pager — Printable overview for administrator meetings.

We later adapted the classroom kit for homeschool families with parent notes and age-appropriate exercises.