![][ Mark](/work/robostrategy/mark-light-on-dark.svg)
][ Mark
Primary structural mark for dark backgrounds.
Work
![][ BOT](/work/robostrategy/lockup-bot-dark.svg)
![][ RS](/work/robostrategy/lockup-rs-dark.svg)
Logo & Brand
RoboStrategy
Logo, identity, brand story, media kitApril 2026
A robotics identity system built around the ][ mark: software leaving the screen and becoming machine action.
Brand Story
From closed to open.
Brackets are the universal container in code. Arrays [], functions {}, and expressions () all use them to scope, enclose, and hold logic inside. For decades, the bracket has been a symbol of the digital world: everything contained within the screen.
The ][ inverts the bracket. It faces outward, not inward. It marks the inflection point where code escapes the screen — two pillars standing apart, load-bearing and structural, the space between them becoming the moment software starts building in the real world.
Identity System
One mark, multiple contexts.
The system includes the primary ][ mark, full horizontal lockups, compact BOT and RS variants, avatars, favicons, and usage rules for light and dark backgrounds.
01
Structural
The mark behaves like two load-bearing columns: simple, mechanical, and easy to recognize at small sizes.
02
Conceptual
The inverted bracket turns a familiar software symbol outward, matching a company thesis about code entering physical space.
03
Deployable
The identity was delivered as a public media kit with SVGs, PNGs, lockups, avatars, and clear usage constraints.
Assets
Logo previews.
Dark Mark
Primary mark for light backgrounds.
Full Lockup
Horizontal RoboStrategy lockup for dark backgrounds.
Light Lockup
Horizontal RoboStrategy lockup for light backgrounds.
][ BOT
Compact robotics-facing lockup.
][ RS
Short-form company lockup.