Prepare students for the real world.

168 lessons on leverage, value creation, and building independently. The skills schools don't teach — used by 55,000+ people who figured it out on their own.

The gap

School teaches you how to get a job. It doesn't teach you how to create value, build leverage, or own what you make. Your students will enter a world where those skills determine everything.

VV courses are the missing semester — frameworks for thinking about value, positioning, and building independently. Tested by 55,000+ practitioners, not pulled from textbooks.

607

5-star reviews

55,000+

students enrolled

168

lessons

What's included

5 courses. Built by practitioners, not professors.

The Fundamentals of Value

34 lessons

Mindset, systems, positioning, and proof of work.

Permissionless Apprentice

25 lessons

Start without credentials. Build in public.

Build Once, Sell Twice

55 lessons

Turn expertise into products that sell on repeat.

How to Visualize Value

34 lessons

Visual communication. Typography, symbols, metaphor.

Compound Context

20 lessons

AI for builders. Use models as leverage.

Plans

Per student. Full access to everything.

Classroom

5–25 students

$99/student/yr

Department

25–100 students

$79/student/yr

Institution

100+ students

Custom pricing

All plans include full course access, progress tracking, and future content. Cancel anytime.

Free classroom kit

5 lesson plans, discussion prompts, and student exercises. Ready to teach.

Get kit

Free pilot program

10 spots for schools to try the full curriculum free for one semester.

Apply

Nominate your school

Wish you'd learned this in school? Make sure the next class does.

Nominate

Get in touch

For schools, universities, custom pricing, or questions about bringing VV to your students.

Common questions

Can I preview before buying?

Start with The Fundamentals of Value — free for everyone. 34 lessons, no paywall.

How does billing work?

Per seat, monthly or annual. Add or remove seats anytime. Volume discounts at higher tiers.

Is there a student dashboard?

Each student gets their own verified login with progress tracking across all courses.

What subjects does this cover?

Value creation, leverage, visual communication, productization, building in public, and AI for builders. The skills that determine who thrives after graduation.

Is this for high school or college students?

Both. The concepts are simple enough for a 16-year-old and deep enough for a graduate student. Bootcamps and accelerators use it too.

Who made this?

Jack Butcher. Decade at NYC agencies (Ferrari, Showtime, Godiva). Work shown at Christie's, Sotheby's, Art Basel. Founded Visualize Value in 2019. 607 five-star reviews.

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