The $99 MBA.
Everything a traditional MBA teaches — strategy, marketing, productization, communication, technology — in 168 lessons. Built by someone who did it, not someone who studied it.
Traditional MBA vs. VV
Curriculum
Business Strategy
The Fundamentals of Value
Value creation, leverage, systems thinking, burn rate, positioning, proof of work, the value ladder.
Marketing & Product
Build Once, Sell Twice
Productization, pricing, content leverage, selling sawdust, story arbitrage, organic distribution, proof & price loop.
Career Strategy
Permissionless Apprentice
Building without credentials, cold outreach, proof of work, permissionless apprenticeship, portfolio over resume.
Communication
How to Visualize Value
Visual thinking, typography, restraint, symbols, metaphor, publishing mindset, content systems.
Technology & AI
Context is Capital
AI as leverage, context as capital, taste layer, compounding output, sessions vs. systems, shipping.
Outcomes
Career pivoters who left corporate to build independently.
Developers who learned to position and sell what they build.
Designers who went from freelancer to productized business.
Students who skipped the MBA and built a portfolio instead.
A Georgetown MBA who said this taught more than two years of grad school.
Someone who got hired after one hour of applying the Permissionless Apprentice framework.
The difference
An MBA teaches you to analyze someone else's business. VV teaches you to build your own.
An MBA gives you a credential. VV gives you a portfolio. The credential says you studied. The portfolio says you shipped.
An MBA costs two years and six figures. VV costs $99 and as much time as you want. Start with 34 free lessons. If they're worth your time, the other 134 are worth $99.
Built by Jack Butcher. Graphic design degree, University of Wales. Decade in NYC working with brands like Ferrari, Showtime, Godiva. Built Visualize Value to $1M+ revenue in year one. 55,000+ students. 607 five-star reviews.