When something becomes pervasive it's no longer thought of as technology.
One example - language itself.
When we try to communicate something, resonance depends solely on the listeners ability to decode whatever it is we're saying.
Words are not the thing being communicated, they are merely an attempt to map to the thing being communicated.
What feels like a coherent thought to us has to then go through the filter of our speech and vocabulary, then through the ears and mind of the listener.
Just because you said it, doesn't mean they heard it.