Customers, Community
By Jack Butcher
In the age of the internet — you can reach almost anyone.
In building Visualize Value, the things I'm most proud of are intangible, or very difficult to measure.
It's one thing to be able to broadcast your work to every corner of the earth to find clients and customers — it's another for that work to become a conduit for meeting lifelong friends.
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Distribution Is the Product: Why Audience Beats App in the AI Era
AI made building easy. Distribution is still hard. If you have an audience, you can sell anything. If you have a product and no audience, you have a hobby.
Package the Transformation, Not the Feature: How to Sell What You Build
People don't buy products. They buy transformations — from stuck to unstuck, from slow to fast, from confused to clear. Stop listing features. Start selling outcomes.
Constraining your Curiosity
The constraint we apply to package our idea determines their reach & resonance. "Make 1 decision to eliminate 1,000 decisions."