+2 vs. x2

+2 vs. x2

What's the difference between the atom business and the bit business?

Inspired by the writings of Naval, and my journey building Visualize Value — this visual depicts the nature of exponential digital networks and power laws.

In a market without physical constraints, you can build products and make media with close to zero cost of replication.

If these products or ideas "go viral" – you can deliver and capture value at scale sitting in your bedroom (where I'm writing this).
Art history has witnessed a series of exponential leaps, not just in the production of art but, more significantly, in the reach that each new medium or technological innovation has enabled.
Leverage is as much about where you are standing as how much force you are applying.

If you are building something, it is far more useful to focus on the work you are doing to produce the result than the result itself.